The Big Little Book of Nexts: Trendspotting for 2012
November 2011
What will make the world tick in 2012? And might that ticking sound more like a patient, plodding grandfather clock or a time bomb? According to Marian Salzman, it depends on whom you ask. Salzman, CEO of Euro RSCG Worldwide PR, North America, and one of the top five trendspotters in the world, digs deep to look for social patterns, then applies everything to where the future is headed, in cultural, political, technological and economic matters. For 2012, Salzman has created her biggest annual trends report ever, with more than 150 trends sighted in 32 categories, from Asia and Modern Life to Color and Grooming. Here is just a peek at what’s in this year’s report, which you can download with the button below: (PDF@: http://eurorscgpr.com/wp-content/uploads/2011/11/Trends2012_PR_FIN.pdf)
- The U.S. State of Mind. Politics will reach a boiling point with more protests, most likely organized and cross-promoted on social media.
- Re-feathering the Empty Nest. Recent college grads, the biggest casualty of the dire job market, look for Mom and Dad to come to the rescue. Likewise, seniors will choose to move in with their grown children.
- Double-Dip Frugality. Look for 2012 to be the year of essentials only. Pop-up stores will continue to soothe by offering one-off items without the sticker shock, and brands will look to co-produce products and lines.
- Be Private, Be Present. Experiencing full-blown information overload, many will rediscover their need for privacy. We will still expect our leaders and businesses to be transparent, but in our personal lives look for a retreat en masse from TMI.
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