Russian ad business bucks the crisis trend

Published: 07 February, 2012, 14:15



Ad spend is expected to show a double digit growth of 16.5 percent in 2012

TAGS: Investment, Russian economy,Infrastructure, Finance



Crisis or not, companies in Russia are splashing out on advertising. Ad spend is expected to show a double digit growth of 16.5 percent in 2012, according to a survey by the UK-based WARC marketing information service.

In 2011 about $10.4bn was spent on adverting in Russia and is expected to reach over $12.2bn by next year. This is a bigger increase than the projected 14% growth in India and 11.5% in China.

The survey shows the crisis hit Euro zone countries at the bottom of the list. Italy is in last place with ad spend barely changing at 0.2% growth, followed by France with 0.8% and Germany with 1%.

Vladimir Evstafiev Vice-President of the Russian Association of Communication Agencies (RACA) says “2011 was very successful and showed the ad market in Russia has been recovering. If the fourth quarter of 2011 hadn’t been poor due to the world crisis the year would have shown a 25% gain”.

Vladimir Evstafiev points out that ad market always reflects the situation in the national economy. In 2010 the Russian consumer market showed growth which was reflected in the growth of the ad market in 2011. The delay is caused by an industry peculiarity, where the entire budget is always planned a year ahead.

There are also a number of important factors, besides a stable economy, that play a crucial role in a young ad market like Russia. They should be taken into consideration when making forecast for the following year, believes Mr. Evstafiev.

One of the most important is so-called ‘media inflation’. “In Russia prices for adverts have always been low and they are increasing every year, trying to catch up with the Western market. For instance, one minute spot in the upcoming Oscar show is worth $2 million, what equals a month’s ad operation revenue on Russian TV. Prices still have space for further growth”, says Vladimir Evstafiev.

It is also very important, points out Mr. Evstafiev that many Western companies before entering the Russian market run a promotional campaign, contributing to Russian ad market growth. In the Far East Russian region Western well known ad companies are joined by ad companies from China and India. “Besides, Russian businessman are contributing to the national ad market, more local ad companies emerge and more people in Russia are eager to invest in the industry”, adds the expert.

If all these factors are positive, according Mr. Evstafiev’s cautious prognosis, in 2012 the Russian market will gain 15% growth, provided there is no stagnation in the national economy, like in 2008. The following year the local ad market dropped 30% in absolute figures

Source:http://rt.com/business/news/russia-spend-leader-2012-613/

Future of Search Engine Marketing 2012-2016

Future of SEO: Change, Convergence, Collaboration

Andy Betts, February 7, 2012

Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search.

Although the report states that search will lose some share from 55 percent today to 44 percent of all interactive spend in 2016, it also states that “Marketers refocus their search marketing strategies on 'getting found' by users through any medium — not just search engines.”
While many posts have been written that address change in particular reference to Google, little has been said about how these strategic changes by Google are a result of, and indeed further catalyst to, convergence and collaboration.


Today, that is the main topic of my conversation – convergence and collaboration. It’s a big topic that requires a big post. Why? Like it or not, SEO has changed and its future relies upon a complex relationship with content marketing, social media, and collaborative technology.

The end result is a whole new way of thinking about utilizing SEO and social media strategy and technology.

What’s more, with the input of some expert insight, we will identify a whole new set of the new roles to the SEO landscape that are now totally justifiable – not just as part of a current SEO role, but as full-time roles in their own right.

With change comes great opportunity for the switched on SEO.

Trigonometry (from Greek trigōnon "triangle" + metron "measure"[1]) is a branch of mathematics that studies triangles and the relationships between their sides and the angles between these sides.
Change - A Brief Chronology of Google Change


Chronology of Change (Content), Technology & the Search Engines
Caffeine
Panda
Google +1
Panda updates
Google+ Launch
SSL– Limitation of search referral data
Freshness
Closure of Yahoo Site Explorer
Google+ Pages
Google Search Plus Your World

Google has changed the way that people find information in search. Taking a step away from the hype and debate, Google Search Plus Your World was launched to solve issues regarding trust and authority of content by adding people, pages, and profiles that are all also fully integrated in search results. Hence, whenever I say change I also think content.

Google's changes over recent years, such as Caffeine and Google Panda updates, are mostly concerned with content and relevancy issues. Google’s SSL changes are driving many SEOs to change and adapt the way they work with a renewed focus on quality content, social media signals, and technology.

In parallel, the closure of Yahoo Site Explorer and gradual reduction in the number of free, reliable, relevant search engine tools has led to an increase in the number of new entrants into the SEO technology market.
Convergence - SEO, Social Media, and Content Marketing



Changes in the industry and with the search engines (a.k.a., Google) represent the convergence of search and social media, data and personalization, strategy and tactics.

The increased prominence placed on social media content, seeding, and sharing (social media optimization) has meant social signals are now a standard part of any search optimization techniques. The convergence of SEO and social media has really meant that change is no longer imminent, but upon us.

A new breed of ‘inbound marketers’ aim to take advantage of the convergence of social media, SEO, and content marketing, according to the Marketing Sherpa 2012 Search Marketing Benchmark Report - SEO Edition:
60 percent plan to increase their social media budgets.
60 percent plan increases in landing page optimization.
57 percent plan increases in SEO.
41 percent plan increases in content marketing.
Change is the Convergence of Social Media, Content Marketing & Technical SEO

Google Search Plus Your World is, in its own words, “bringing your world, rich with people and information, into search” and while many argue the case for a level playing field and the inclusion of Facebook and Twitter data the fact remains that it has an impact on how SEOs work and collaborate with their peers in social media and content marketing as well as with their clients.

Not only do Google’s recent changes typify the convergence of SEO and social media, it also changes the way in which SEO and social media people plan to work together as increasing prominence is given to quality content from social media sources and new influences on rankings.

Suddenly, SEO is being built around circles of social influence with social link building strategies being built in parallel. Content then needs to be made easily sharable through collaboration across social networks through links, and for the time being, Google Circles.

SEO now has to be as conversational as it is contextually relevant and building a framework for optimizing conversational type marketing fits neatly into this.
Convergence - SEO Technology

As the role of SEO develops and converges with social media, we're beginning to see many changes in the SEO technology landscape. For some, this has meant building and adding features as a result of changes within the search environment and the convergence of SEO, social media, and content marketing strategies. For others, developmental improvement has been a continual process, with the major focus being on the importance of identifying and maximizing new SEO opportunities via collaboration with clients through enterprise and productivity based SEO systems.

If you need more evidence then Forrester's Interactive Marketing Forecast now includes a new category – SEO Technology – which will taper to a 12 percent compound annual growth rate.



What’s more, a recent survey from BrightEdge concluded that 72 percent of search marketers surveyed stated that they would spend more on search marketing technology in 2012 compared to 2011.

The changes we mentioned before by the search engines and the convergence of search, social, and content based strategies have meant that shiny new SEO tools and new generations of enterprise SEO platform are being built and developed. Enterprise SEO platforms enable SEO professionals and their clients to achieve a higher ROI from their campaigns by focusing attention on this convergence and focusing on opportunities for collaboration and overall increases in productivity and efficiency.
Tools vs. Platforms

It's important to distinguish between a tool and a platform.
Tools: Most tools serve a single purpose and are specifically designed to help with one specific area of your business. For example, that could be keyword research, link analysis, and analytics.
Platform: A platform provides a holistic solution to a number of client and business needs by offering a suite of integrated tools, most likely in this case, to include monetary, productivity, and relationship management type solutions.

Many SEO tools have developed in line with, or as a direct result of, the changes made by the search engines. The recent closure of Yahoo Site Explorer has given rise to a number of alternatives from providers such SEOMoz site explorer, Web SEO Analytics, and SEO Book toolbar, which all offer free alternatives alongside numerous other options such as Googlehacks.

The rise of Enterprise SEO technology is encouraging business and agencies to collaborate and take advantage of new developments and the convergence of SEO, social media, and content marketing strategies.

Intelligent systems are being developed that use data sources such as Alexa, Open Site Explorerand Majestic SEO to refine data relative to business outcomes. These tools combine a number of elements from keyword research, site crawling, backlink analysis, reporting, productivity & CRM, and social media – all with different degrees of capability.

Tool based platforms like Linkdex, Raven Tools, SEMRush, gShiftlabs, Searchmetrics, Conductor,Sycara, and BrightEdge are all developing into enterprise SEO platforms of the future.

These platforms focus on change, convergence, and collaboration by introducing workflow and task management solutions on top on their SEO toolsets and analysis.



Many of these tools are beginning to look like enterprise SEO platforms, but the reality is that there are so many tools to choose from that finding the right can be difficult and depends upon the scope of your role and your client brief.

Companies such as Linkdex and Conductor also offer a suite of SEO tools with a large focus placed on ‘the business of SEO’ and the value derived from close collaboration and the culture of SEO within agencies and businesses alike. Platforms like Linkdex and Brightedge place an emphasis on seizing potential opportunities, something that I like to call ‘opportunity cost based SEO’ by placing monetary value on SEO opportunity and providing competitive comparisons while building enterprise solutions.

As social signals converge in the SERPs, enterprise SEO solutions providers are beginning to integrate and add social media elements to their offerings (i.e., Searchmetrics has been marrying together analytics, search and social media data).

Many other tool providers take a more comprehensive view of the relationship between SEO and PPC with Kenshoo and Covario teaming up on SEO, PPC, social, and local. Other tools such as SEMRush are launching AdSense advertising reporting and Facebook Ad data into their toolbars.

Many full service digital marketing suites now incorporate SEO metrics as they too focus on the convergence of search, social, and display media. Platforms such as IgnitionOne incorporate PPC and SEO data in their attribution systems and the Adobe acquisition of Efficient Frontier gives a deeper insight into how the wider search, social, display, and digital ecosystem appears to be evolving.

In 2012 I expect further innovation from SEO platforms such as integration with Google analyticsand the convergence of data sets from Webtrends, Coremetrics, Hitwise, and Omniture. We're already seeing more convergence and collaboration in the SEO tools space partnerships with outside data sources such as BrightEdge and comScore partnership.
Social Media & CRM Opportunities

While SEO platforms develop there are also many gaps and opportunities to incorporate social media CRM tools into enterprise SEO platforms.

SEO relationship management is maturing, but there is still an opportunity to identify and manage influencers beyond backlinks. Manage and nurturing social media relationships with the people ‘behind the links’ presents even more of an opportunity to converge and collaborate on SEO and social media strategies.



At the moment it's probably too early to work out the best way to calculate these social media metrics but once more accurate becomes available more data can be measured beyond numbers of tweets and likes. Social media tools such as Trackur and Radian6 offer insight and features based on social enterprise beyond the current functionality of the majority of SEO.

Other tools such as Basecamp, Huddle and Trello, are collaborative tools that help SEO and social media people, departments, and agencies.

I would be tempted to say that this market may quickly move from segmented to fragmented. As a result, in 2012 I think we'll see:
Further organic and VC investment towards innovation in the enterprise SEO space, with a focus around social signals and metrics and API development – take away the theory of convergence and collaboration and this is your technical solution.
Many smaller SEO and social media companies sharing resources via merger and acquisition.
At least one SEO platform being integrated, via acquisition, into an automated content marketing or CRM platform, or even large agency network.
Collaboration

Hopefully you can see that changes in the search environment, the focus on content and social signals, and the growth, convergence, and development of enterprise SEO platforms fosters a need for collaboration.

The question for the SEO is, “Is your glass half full or half empty”?

I asked a few SEOs across the globe, and within my ‘social circle’, for feedback in this section.

Rather than resist change the opportunities to “reinvent the SEO wheel" are there to be taken by:
Close collaboration with industry peers across content, social, PR, and digital media channels –from SEO to TV
Utilizing the changes, convergence, and innovation in SEO technology to collaborate more efficiently and effectively with your industry peers, clients, and agencies accordingly.

For many a year we have seen white hat vs. black hat debate. In 2012 it could be that we will see a new argument – perhaps inbound marketing vs. black hat social media?

Will we see a new name for SEO, the inbound marketer, and will we (should we) expect more hats,6 hats thinking, on the SEO table – maybe that’s one for our colleagues at SES to consider?


The Technician

From coding, crawling, keyword ranking, link analysis and link building tools to productivity social media, content and CRM - the opportunities for the technical SEO, developers and programmers to work together on integrated and innovative solutions are probably higher than they have ever been given the growth of SEO and social media technology.
The Social Media Specialist

While many argue and debate about the convergence of SEO and social media strategies the technical knowledge of how search engines work (to date) lie in the hand of the SEO.

Whether you're a strategist or a technician, social media people need to collaborate with you just as much as you and them.
The Psychologist

If there is ever a time to be inside the mind of the consumer it’s now. Looking at the psychology of sharing is something that SEO people have been doing for a long time and it’s important that strategies on social content, reach and conversion match the psychology of the link builder and buyer personas.

What makes someone tick isn't necessarily what makes people click. The experienced SEO knows this far better than a traditional content marketer.

Bas van den Beld, search & social strategist and SES speaker, makes an interesting point on technology and psychology: “Tools can help you find the way people use the web, they can help you understand how people think and therefore help you understand their perspective.”
The Consultant

The speed and volume of change in the SEO industry is so great that it can be a challenge for people in the industry to keep pace with change, and also communicate the effects of those changes to clients, in-house departments, and agencies. With the convergence of so many channels, the emergence of new social media platforms such as Pinterest and their subsequent relationships with SEO, the opportunities to learn, share, and educate are vast and continual.

The consultant can share knowledge, investment and SEO tips with social media peers. Clients have a thirst for knowledge but many lack the ‘know how’ and the available resources, to make the most out of change.

"The intention is often not malicious but suppliers usually benefit from pulling the wool over the eyes of their customers," said Kelvin Newman, organiser of UK search event Brighton SEO. "A mixture of growing maturity and ‘once bitten, twice shy’ cynicism is leading to greater transparency and openness and a need for close consultation and collaboration.”

The consultant can work with clients and peers to build and nurture trust and also combine SEO and social media strategies and data most effectively. The consultant works very closely with the technologist below.
The Technologist

Choosing the right blend of technology and utilizing many of the SEO tools and platforms mentioned in this article requires a consultative and collaborative approach. Each client and each opportunity will require a different combination of tools that can be split between keyword tools, link analysis, management and content/CRM. Those who choose a move to complex Enterprise Platforms will require significant levels of training.

The role of the technologist ensures that the selected solution fits your client’s needs by answering some basic questions:
What specific tools will they use?
Who will use the tool?
Where will it be used?
How many people will use the tool?
Would an Enterprise SEO Solution be a better fit?
Will the users be in-house – how much collaboration is needed?
Are the users across the whole organization?
Will specific tools alone complement each other? – social media and CRM?
Who owns and control the data?
If you use an enterprise solution – do we share costs and build alternative pricing models?

“I will have one client who won't know what meta data does, other use tools like screaming frog on a weekly basis” said Alex Moss, head of SEO at Pleer. “Eventually all prospective clients will have more knowledge of what you do as an agency and I wouldn't be surprised if they ask you what tools you'll use to perform specific actions with many wanting to be involved in the decision making and usage of the tools”

A technologist can help collaborate with consultants, clients, and in-house SEO departments to share access to some of the tools that help them and the client see the monetary value of SEO in their sector.

The growth of SEO technology, according to Forrester, will have an impact on SEO charging models and agency fee structures and for some (those who look backward in my opinion) SEO technology can be seen as a threat to agency fees. My argument would be that the the role of the technologist can foster collaboration, sharing data, and joint investment in SEO technology with agencies and clients.

New pricing structures are ‘naturally’ developed based on scalability and the efficiencies gained by the very adoption and growth of SEO technology. Technology is changing the way we work so it will naturally change the way in which it is priced over time.
The Trainer

Everyone suddenly seems to want to know about the convergence of search and social, so there should be much more focus on education and understanding towards clients. It’s vital to teach clients how things work and make them understand what they are doing, why are doing it, and what results to expect.

“We've found that clients knowledge of SEO and mindset has been shifting for the last couple of years, especially towards looking at SEO from a business/marketing perspective," said Kevin Gibbons, from SEOptimise and Search Engine Watch author. "For this reason education and training is becoming a very important part of the service you provide."

If you are a technologist then training people on the use of technology is a must. With such a high level of continual change in the industry there are massive opportunities to train and educate clients in the development of new techniques, technology, platforms, and integration and learning’s across social media platforms.

As many companies take some elements of SEO in-house and with the every expansive role of SEO and its convergence with other marketing disciplines agencies and clients need to find a ‘happy medium’ for consultation, training, and implementation.

“When I was on agency side I definitely saw a shift from having the agency doing the bulk of the work to being used in more of a training and consultancy role," said Simon Heseltine of AOL. "This is a shift that has really been gaining momentum over recent years.”
The Innovator

All of the above sets you well on your way to becoming an innovator. 2012 is the year of change in SEO with opportunities opening up all the time to work, outside the silo, closely with your peers and clients to expand the role of traditional SEO from content SEO, social SEO through to reach and frequency and viral SEO
Conclusion



The way you work, the tools you use, and your approach to SEO have all changed. We all know that, but taking action is a totally different ball game.

If you're open to changing the way you think about SEO and are willing to change the way you view the search world (as a marketer), then the opportunities, tools, and platforms are available for you to take advantage of right now.Register now for SES London 2012, the Leading Search & Social Marketing Event, taking place 20-24 February, 2012. SES Conference & Expo features presentations and panel discussions that cover all aspects of search engine-related promotion. Hurry, early bird rate expires February 3!

Source:http://searchenginewatch.com/article/2144350/Future-of-SEO-Change-Convergence-Collaboration

The Collective Tweet That Harbingers The Future of Advertising and Programming Trends

Super Bowl, and Its Ads, Set a Tweet Record
The surging social-media response to TV promises to shape future programming and advertising trends.
TUESDAY, FEBRUARY 7, 2012
BY DAVID TALBOT



Tweet down: The Super Bowl generated far more social-media comments—12.2 million—than any previous television event.

During Sunday's Super Bowl, more than 5.4 million people made a total of 12.2 million tweets or other social-media comments about the game—plus nearly another million comments on the advertisements—in the largest-ever such TV-triggered outpouring in the history of social media.

The comment numbers, clocking in at six times more than for last year's big game, were another sign of social media's disproportionate attention to television content, a phenomenon broadcasters and advertisers are increasingly trying to harness. Most of the comments were made on Twitter, which saw total overall activity double—but not rise sixfold—in 2011.

Reflecting this outburst, GetGlue, a social-networking site that allows TV watchers to "check in" to note they are watching a show—and then share opinions and recommendations—enjoyed more than 150,000 check-ins during game night, an all-time high for the startup—and a sharp rise from 20,000 check-ins last year.

The surging discussion of television content on social media is being actively cultivated by social-networking sites, and harnessed by TV and ad executives as way to promote shows and products, and as a real-time barometer of what viewers like and dislike.

The game surpassed the previous record of 3.1 million social-media comments in relation to a TV event—a milestone reached during the MTV Video Music Awards in August 2011, according Bluefin Labs, an analytics firm in Cambridge, Massachusetts. Bluefin shared some of its analytics and generated the estimate that 5.4 million people commented on the Super Bowl this year—about 90 percent of them on Twitter.

The Super Bowl high point, in terms of social-media comments, came near the end of the game, when Giants running back Ahmad Bradshaw tried not to score a touchdown, despite an open path to the end zone, in order to run down the clock. Bradshaw accidentally scored anyway. In the five minutes that followed, 400,000 people tweeted or made other social-media comments referencing it. The company added that the Madonna halftime show triggered 862,000 comments, almost as many as were made in response to the 2011 Academy Awards.

For its part, Twitter itself staged such stunts as ad scrimmage, which asked users to vote and comment on Super Bowl ads. And in a blog post, Twitter crowed about the huge surge in Super Bowl tweets over the past four years.

From the broadcasting perspective, executives are well aware that TV viewers aren't just reacting to football plays, but also increasingly pecking away their TV-related observations and opinions about all sorts of shows. Broadcasters are growing more interested in helping to fuel this tweeting.


Trend line: Super Bowl comment volume varied throughout the day, but peaked after the final Giants touchdown, when about 400,000 comments were made in five minutes.

The reason is simple: "They will say [to advertisers] that they are not only selling you an audience, but selling you an audience that talks on social media," thus generating more buzz for a product, says Tom Thai, head of marketing and business development at Bluefin.

And advertisers are keeping a closer eye on viewer reaction to their content. (A Super Bowl ad featuring David Beckham modeling his underwear line generated the most comments, with 109,000, 83 percent of which were from women. Coming in second was the Clint Eastwood-narrated Chrysler ad, which garnered 96,000 comments, 65 percent of which were from men, Bluefin said.) By this time next year, Super Bowl advertisers, after closely watching viewers' positive and negative reactions, will likely order up changes in the versions of ads they post later in the game.

Alex Iskold, GetGlue's founder and CEO, says it's possible that something similar will happen with TV shows. As broadcasters analyze viewer reaction to shows and characters, Iskold says, the shows "will be proclaimed hits or canceled based on user feedback." He also predicted that "shows might even change depending on user feedback in real-time."

The TV industry isn't just reacting to tweets, but also trying to leverage social networks in sophisticated ways for marketing purposes, says Gayle Weiswasser, vice president of social-media communications at Discovery Communications, the media company behind several TV networks, including the Discovery Channel, TLC, and Animal Planet. "TV networks are making their content more shareable and accessible across multiple platforms, and are paying close attention to what their audiences want and do," she says.

This would be a natural extension of the rapidly growing role social media has in television. Already, some reality and contest shows are tweeting out highlights and showing comments from viewers during the show, and staff members at broadcasting companies routinely maintain Facebook pages and run tweet campaigns about shows to prime viewer interest.

SOURCE: http://www.technologyreview.com/web/39654/page2/

Digital 100 (UK): Top 100 UK Advertising Agencies

The Drum RAR Top 100

Rank	Previous	Company Name

1	NEW	The Fresh Group
2	NEW	HPS Group
3	45Up 42	McCann Erickson Communications House
4	NEW	Brilliant Media
5	13Up 8	Brightsource
6	1Down 5	Intermarketing
7	NEW	Emo
8	NEW	Purple Agency
8	NEW	WAA
10	9Down 1	IAS B2B Marketing
11	5Down 6	MB Advertising & Marketing
12	NEW	Volume
13	NEW	Fifth Ring Integrated Corporate Communications
14	NEW	Nexus/H
14	NEW	Equator
16	NEW	DirectionGroup
17	NEW	gyro
18	54Up 36	HROC Limited
19	11Down 8	Home James
20	NEW	Madhouse Associates Limited
21	NEW	Media Managers Limited
21	NEW	Michon
23	NEW	Public Limited
24	NEW	Grafton Media
25	NEW	Mason Zimbler
26	NEW	theEword
27	NEW	Engage
28	8Down 20	Barrett Dixon Bell
29	42Up 13	JJ Marketing
30	NEW	Greensplash Design
31	NEW	Numiko
32	51Up 19	MadeByPi
33	40Up 7	McCann Manchester
33	67Up 34	Big Communications
35	NEW	Conscia Enterprise Systems
36	NEW	Balloon dog
37	NEW	Involve
38	75Up 37	Dog Digital
39	25Down 14	Zone Design
40	NEW	Sequence
41	NEW	Bray Leino
42	31Down 11	Uncle
43	49Up 6	Tangible
43	68Up 25	Coolpink
45	38Down 7	Wyatt International
46	89Up 43	Whitespace
47	NEW	JBP PR & Parliamentary Affairs
48	NEW	Ferrier Pearce
49	NEW	Zeffa
50	NEW	Delineo
51	NEW	Palmer Hargreaves
52	NEW	Shout
53	NEW	Hampton Associates
54	32Down 22	Rare Creative Group
55	87Up 32	383 Project
56	NEW	CFA
57	NEW	me&him
57	44Down 13	CTI Digital
59	46Down 13	Golley Slater Group
60	2Down 58	RLA
61	NEW	Willoughby Pr
62	NEW	AVC Media
63	NEW	Guerilla Communications
64	NEW	Orange Bus
65	NEW	Mobas
66	41Down 25	Brass
66	82Up 16	Vivid Creative
68	NEW	Good Creative
69	100Up 31	Lesniak Swann
70	61Down 9	BJL
71	NEW	Pull Digital
72	63Down 9	twentysix digital
73	NEW	Webexpectations
74	19Down 55	Synergy Creative
75	NEW	Impact Design & Marketing
75	NEW	Open Communications
75	NEW	Stripe Communications
78	15Down 63	Perspektiv Group
79	72Down 7	Material Marketing Communications
80	NEW	K2L Marketing
81	NEW	Strawberrysoup
82	68Down 14	Pagoda Public Relations
83	NEW	C21 Creative Communications
84	32Down 52	Carpe Diem
84	65Down 19	Multiply
84	NEW	Clock Creative
87	18Down 69	Code Computerlove
87	42Down 45	Netcel
89	NEW	The Media Group
90	NEW	Indigo River Creative
91	NEW	Forever Creative
92	NEW	Buckingham Design Associates
93	57Down 36	APS Group
93	NEW	Evoluted New Media
93	NEW	Sizzle Media
96	NEW	Nerv Interactive
97	36Down 61	Freestyle Interactive
98	NEW	Graham Shapiro Design
99	70Down 29	Blueleaf
100	NEW	JamHot

The Drum Digital 100

The Digital 100 ranks agencies on their UK fee income from digital activities for the most recent complete year of audited accounts available to them. We have also highlighted the top marketing agencies, top design and build agencies and top technical agencies as well as rankings of the agencies in the regions.

We have also provided a list of the top digital media buying and planning agencies in the UK, who we have been ranked based on their total UK billings from digital activities.

The Drum received an overwhelming response to requests to enter the Digital 100 survey, so we thought it fitting to take a look at a few of those agencies who didn't quite make it into the final 100, but who deserve a mention. Click here for our Ones to Watch list.

See your company on the list? To link to company profile call Lisa Barry on 0141 559 6075 or email lisa.barry@carnyx.com.

Rank	Company Name	Digital - Fee Income (£)	Staff	Year founded	Owner

1	SapientNitro	91,649,882	815	1998	Independent
2	LBi/Bigmouthmedia	88,086,016	622	1995	Independent
3	EMC Consulting	60,700,000	150	1991	Independent
4	Wunderman	34,907,600	366	1958	Young & Rubicam/WPP
5	20:20 Agency	34,495,906	530	2006	Independent
6	Detica	28,738,710	220	1999	BAE Systems
7	Publicis Chemistry	27,000,000	350	2011	Publicis Worldwide
8	TBG Digital	26,300,000	67	2001	Independent
9	iris Digital	23,715,084	400	1999	Independent
10	Proximity London	22,500,000	235	1991	AMV BBDO Group
11	RAPP	22,062,000	456	1981	Omnicom
12	CACI	20,700,000	200	1975	Independent
13	Salmon Limited	18,900,000	220	1989	Independent
14	glue Isobar	16,058,326	123	1999	Aegis Media
15	G2 Joshua	15,083,300	180	1998	WPP
16	gyro	14,900,000	250	1981	gyro
17	Dare	14,800,000	192	1999	EDC
18	Amaze	14,200,000	220	1995	Hasgrove
19	Javelin Group	13,500,000	140	1997	Independent
20	TH_NK	13,426,400	92	2011	Independent
21	Tullo Marshall Warren	13,230,100	258	1987	Creston
22	TBWA\London	12,280,000	200	1992	TBWA
23	iProspect	11,200,000	166	1996	Aegis Media
24	Start JudgeGill	10,571,000	127	1994	Independent
25	Reading Room	10,445,393	130	1996	Independent
26	Fortune Cookie	9,344,574	110	1997	Independent
27	Publicis Modem	8,400,000	75	2007	Publicis Worldwide
28	Crayon	8,327,972	134	1998	Independent
29	HeathWallace	8,300,000	55	2001	WPP
30	Rufus Leonard	8,181,675	93	1989	Independent
31	R/GA London	7,945,000	75	1977	IPG
32	Profero	7,800,000	90	1998	Independent
33	Equator	6,000,000	80	1999	Independent
34	Realise Digital	5,922,880	100	1999	Independent
35	WCRS&Co	5,911,959	130	1979	Independent
36	Zone Design	5,752,000	85	2000	Independent
37	Bray Leino	5,700,000	57	1996	Independent
37	The Group	5,700,000	60	1991	Independent
39	Hypernaked	5,586,660	78	2011	Photon Group
40	Redweb	5,500,000	82	1997	Independent
41	IAS B2B Marketing	5,400,000	90	1973	Media Square
42	Five By Five	5,241,000	80	1995	Lawton Communications Group
43	Brass	5,117,000	110	1983	Independent
44	Fuse8	5,060,000	42	2000	Independent
45	Story Worldwide	4,800,000	49	2005	Independent
46	Abacus e-Media	4,744,274	62	1980	Independent
47	Skive Creative	4,600,000	55	2011	Independent
48	Technophobia	4,352,069	80	1995	Capita Group
49	1000heads	4,317,808	51	2000	Independent
50	twentysix digital	4,300,000	89	1996	Media Square
51	The Big Group	4,227,355	56	1991	Independent
52	Sequence	4,151,068	52	1995	Independent
53	Epiphany Solutions	4,100,000	84	2005	Independent
54	Rippleffect	4,072,753	65	1999	Trinity Mirror
55	dnx	4,050,000	70	2000	Independent
56	Emo	4,024,000	180	1989	Creston
57	MadeByPi	4,000,000	38	1996	Independent
58	Precedent	3,890,000	70	1989	Independent
59	Freestyle Interactive	3,660,241	51	1996	Independent
60	Blue Barracuda Marketing	3,634,990	58	2001	Draftfcb
61	CMW	3,600,000	72	1995	Media Square
62	Tempero: Social Media Management	3,500,000	160	2002	Independent
62	Pancentric Digital	3,500,000	45	2003	Independent
64	Stickyeyes	3,487,919	78	1998	Independent
65	Grey London	3,450,000	195	1962	WPP
66	e3	3,421,131	41	1997	Independent
67	I Spy Marketing	3,208,979	41	2005	Independent
68	Steel	3,200,000	42	1980	Independent
68	Code Computerlove	3,200,000	58	1999	Independent
70	Dog Digital	3,100,000	38	1996	Independent
71	Golley Slater Group	3,000,000	45	1953	Independent
71	Outside Line	3,000,000	50	2000	Independent
73	Locker Room Media	2,950,000	22	2001	Independent
74	We Are Social	2,819,000	60	2008	Independent
75	Somethin' Else	2,800,000	62	1991	Independent
76	Mason Zimbler	2,787,000	56	1997	Harte-Hanks
77	Affinity New Media	2,766,126	35	1997	Independent
78	Bourne	2,700,000	40	2009	Next Fifteen
79	Mando Group	2,634,873	55	1997	Independent
80	Fallon	2,500,000	140	1998	Publicis Groupe
81	Airlock	2,400,000	25	2001	Leo Burnett
81	great fridays	2,400,000	40	2008	Independent
83	DBD Media	2,300,000	15	2000	Independent
84	Guava	2,228,489	54	1998	NetBooster
85	Coolpink	2,186,793	30	2001	Independent
86	Volume	2,055,000	94	1997	Independent
87	Vertical Leap	2,038,000	35	2001	Independent
88	Logistik	2,020,000	85	1997	Independent
89	The Red Brick Road	2,000,000	90	2006	Independent
90	WAA	1,890,301	60	1986	Independent
91	Clock Limited	1,815,000	35	1997	Independent
92	Big Picture Interactive	1,800,000	18	1995	Independent
92	CTI Digital	1,800,000	35	2003	Independent
94	Rockpool Digital	1,750,000	40	2004	Independent
95	Blonde	1,700,000	32	2006	Cello
96	Cubo Digital	1,690,000	38	1995	Independent
97	Flourish	1,600,000	22	2004	Independent
98	Spinnaker	1,595,696	24	2004	Independent
99	9xb	1,550,000	34	2004	Independent
100	NetConstruct	1,500,000	27	1995	Independent

Source:http://thedrum.co.uk/digital-100